Monday, June 11, 2012

SNEEK PEAK #3: Page proofs!

I hate offering yet another excuse as to why the blog has gone dormant, especially as we've got a storehouse of such very good material just waiting to be posted...but. But.

By way of apology, I'm sharing this diptych of photos that shows the very early stages of ordering the photos that will be used in Imagining Winnipeg: History Through the Photographs of L.B. Foote.

These photos were taken in Managing Editor Glenn Bergen's office and feature Glenn and Director David Carr comparing the Excel spreadsheet they'd built with the page proofs created by Doowah Design's Steven Rosenberg.

The arrangement of photos is roughly chronological and then also by subject. Which is to say, sports. Or men's clubs. Or family portraits.

It's difficult to keep the details of approximately 150 photos straight, hence the need for a spreadsheet. Or as it turns out, a week or so later, several spreadsheets.

Once the order was more or less set, we moved on to writing captions. The last week has been ALL CAPTIONS, ALL THE TIME.

The trick is to provide just enough information to situate readers, so: identifying the people in the picture and the place where they're standing. Or what group, organization or business they represent.

Suffice to say, we've been googling and consulting the Winnipeg Free Press archives like nobody's business... but more on that later!

Ariel Gordon
UMP Promotions/Editorial Assistant 

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